Events have become one of the crucial aspects of companies across multiple industries, allowing them to showcase their product or service offerings on the big stage in front of customers and the media. This enables them to create considerable buzz about the offering at hand from the get-go, leading to improved Share of Voice and conversations on both online and offline channels. In a way, one can look at events as an ostentatious form of marketing itself.
Meanwhile, experiential marketing refers to the act of creating a personalised connection between the brand and the customer. This is accomplished by facilitating a memorable experience that will resonate in the minds of customers while simultaneously making them aware of this product or service offering of the brand.
The main reason why events and experiential marketing have become a staple of brands across multiple industries can be summed up in one word – emotion. Pleasant feelings and experiences will always stick with customers, turning them into loyal customers and – in some instances – brand advocates as well. With the booming nature of this type of marketing, it’s imperative to ensure that little to no problems come in the way of brands attaining professionals who have the skill-sets to deal with this form of marketing. After all, this booming industry is valued at a whopping Rs 30,000 crore, which places further pressure on brands that focus on this marketing vertical to guarantee
Landscape of Events & Experiential Marketing Courses colleges in india
There are many prominent colleges in
Career Options in Events & Experiential Marketing Courses
The event and experiential marketing course give exposure and it opens the career path in the following fields:
- Event Business Developers
- Event Client Servicing Managers
- Event Designers
- Event Creative Producers
- Event Operations Managers
- Event Sponsorship Sales Managers
- Event Presenters on Stage
- Event Finance Managers
- Event Technical Operations Managers
Individuals who wish to break into an interesting vertical of marketing would find it in their best interests to make themselves future-ready and opt for an Events and Experiential Marketing course. This will help them understand the dynamics of this particular form of marketing while simultaneously adopting new-age forms of marketing that will be relevant to this specific vertical.
Of course, this might elicit a reaction from the majority of people who wish to achieve the goal mentioned above – from where does one opt for an Events and Experiential Marketing course? Several reputed academies provide this lucrative course, and one such institute that will help you become future-ready to tackle this form of marketing is none other than Pearl Academy. One of the primary reasons why we recommend this particular course is because Pearl’s course is co-developed with and co-certified by the Events & Experiential Marketing Association of India – India’s most significant and premier industry body.
To illustrate just how practical this course is, here are some of the many forms of events and experiences that you will learn to market.
- Branded events
- IPR events
- Corporate events
- Socio-political events
- Religious events
- International events
- Televised events
By opting for this course by Pearl Academy, you’ll be able to educate yourself extensively on the following verticals of Events & Experiential Marketing.
- Business development in the event space
- Client servicing
- Sponsorship sales
- Event design
- Budgeting & operations management
- Event laws & permissions
- Integration with mass media & social media
- Event documentation & archiving
By developing the skills mentioned above, you’ll attain the means to become an eminent figure in the space of events & experiential marketing. After all, brands and companies who want to employ this particular strategy extensively would find it in their best interests to hire future-ready talent who are well-equipped to deal with any challenges that might arise over time in this vertical. Now, with institutes like Pearl Academy that provide this lucrative course, both aspirants and brands that want to achieve a breakthrough in events & experiential marketing will be able to meet their requirements with ease.
Frequently Asked Questions (FAQs)
What are the subjects in event management?
Concepts one could expect to study in event management courses include:
- Fundraising and sponsorship
- Catering and hospitality management
- Meeting management
- Financial management
- Contract management
- Public relations and promotions
- Food service management
How many types of event management are there?
The 8 Different Types Of Event Management Services. Event management involves planning, organizing and execution of live events, there are different types of event management services which could include a brand/products launch, an exhibition, a concert or even a conference.
What qualification is required for event management?
There’s no standard qualification requirement to become an Events Manager, but most have a diploma or degree in event management, PR, marketing or hospitality management. Complete a Diploma of Event Management (SIT50316). This is typically a full-time course over one year.
What is Event Management course all about?
A course is a short, intensive academic program designed to teach working professionals new skills so they can become better employees. … A course in event management teaches students how to plan all aspects of events that cater to large crowds and gives them an idea of what challenges to expect.