The definition of the word “product” has taken on a whole new meaning in the 21st industry. One might argue that the scope of this word has increased considerably ever since the advent of the industrial age. The point we’re trying to make is that pretty much anything and everything around you is a product. You’re reading this article on a product itself, no matter what the device you’re accessing it on! The sheer importance that products hold in our life is quite substantial indeed, and this mandates the need for a particular function to become the norm across multiple industries that engage in the manufacturing of these offerings – product development.
It doesn’t take an expert to tell you that product development refers to the entire process of forming a product from the ground up. To be more precise, experts have grouped the steps involved in New Product Development (NPD) into eight bifurcations:
- New Product Strategy: Defining goals and setting objectives for a new product.
- Idea Generation: Brainstorming ideas and generating opinions on the strategy from all angles.
- Screening: Selecting ideas and concepts that are feasible.
- Concept Testing: Taking the screened ideas and testing them out for greater detail.
- Business Analysis: Checking to see whether the development of the product will meet business goals & objectives.
- Product Development: Commencing the process of product development once the relevant authorities have greenlighted the project.
- Market Testing: Using trial runs and testers to measure the impact of the product amongst the public.
- Commercialisation: Releasing the final product to the public.
In this entire structure, one might assume that product design is just a small aspect of the overall process. However, the concept testing, product development, market testing, and commercialisation steps of NPD are heavily reliant on product design to ensure that the end product has adequate UI/UX functionality.
What does this imply? It means that product design is a universal process followed across a multitude of industries.
To put this statement into context, here are just a few of the many industries where product design is a necessity.
Functioning as one of the biggest industries in the world, it’s evident as to why product design is a necessity in the manufacturing industry. Objects made for mass production require a universal and simple design so that consumers can use the products with little to no issues, and product design plays a critical role in ensuring that this end goal is reached.
At a glance, one might assume that financial products don’t require any form of product design. However, let us correct you by saying that one of the vital functions of product design is to streamline UI/UX – something that is imperative in an industry that is slowly going digital day-by-day. To ensure that no one hits a snag while availing a financial instrument online, tenets of product design are applied to provide for the same.
Do we really need to state why product design is crucial in the technology sector? “Smart” has become a buzzword in this industry, being applied as a prefix in everything from televisions to smart home assistants. With these products becoming all the rage in modern times, it’s inevitable that product design will play a key role in perfecting the end use of these technologically-advanced products.
We’ve only discussed three industries, but the fact of the matter is that product design is a core component of pretty much any sector that you might be thinking about. With new-age institutes like Pearl Academy providing a degree in Product Design, the career paths one can enjoy after applying for this course will be ripe for the picking. Some of the leading industry players recruiting in the field of design, include – L&T, Accenture, TCS, and Capgemini.
Frequently Asked Questions (FAQs)
What can you do with a degree in product design?
Some of the popular jobs one can pursue include –
- Advertising art director
- Automotive engineer
- Graphic designer
- Product manager
What are the 7 stages in the new product development process?
The seven steps of BAH model include:
- New product strategy
- Idea generation
- Screening and evaluation
- Business analysis
- Testing, and
What does a Product Designer do?
Almost everything used in our daily lives – from tables and cutlery to clocks and chairs, has been created by a product designer. They also work on specialist products like medical, electronics or manufacturing equipment.
Product designers use their unique skills and technical knowledge to enhance the way that existing products function and look, and/or produce them at a lower cost. They can also be involved in designing entirely new products.
What qualifications do I need to be a product designer?
The minimum education requirement for product designers is ordinarily a bachelor’s degree. Common majors cover industrial design, engineering and architecture. However, in the modern age of education, there have been specialised product design courses developed by institutes.